The Writer’s Coin

Here is a nice article in the New York Times about how companies like Nike are getting their customers to come to them instead of trying to interrupt people’s lives to get their attention.

It’s high time marketers realized that, if you take a little time and do something more creative, more customer-centric, it will pay off in the long run if you do it right.

It reminds me of a promotion on ESPN.com that a company ran a while back: they paid ESPN to give everyone access to parts of the site that you normally need to pay to have access to (which, increasingly, is the whole ESPN site). Just as a gesture of good will.

Which was a nice thing because I got to read some great content but now I’m thinking maybe wasn’t so great because I can’t remember the company that did it.

Tags: Advertising, nike