Who is David Droga?
Nov 8th, 2007 by Nut
Here is a good bit of reading that’s got me in an ad-y mood. This guy David Droga is a legend in the ad world and the PDF of this interview is a great read. From said interview:
“But you gotta trust your gut. Most people don’t trust their gut and that’s what’s killing our industry is people don’t trust their gut and they need validation from other people.”
He also mentions a unique duality in creatives regarding ego and insecurity, something all writers can relate to. Here is a link to his reel, which includes some incredible spots for the English Army.
Open an ING account and get a $25 bonus!
Who Killed the Electric Car?
I think that, as part of Droga’s line of thinking, clients/brands need to trust their agencies.
I had this viral idea that was, in my mind at least, everything you want in an idea. And we sold the shit out of the idea, putting all guns behind it.
Needless to say, the client wasn’t daring enough. They didn’t trust our gut (as the experts).
Maybe Droga is more trustable, what with his reel and fame and all.
[...] be doing first. Any ideas? I want to know if it’s a good idea or not (when I should just trust my gut) before I do the graphic work. Feedback is huge here, and it’s the whole reason I started Ad [...]