Comments on: Who is David Droga? http://www.thewriterscoin.com/2007/11/08/who-is-david-droga/ Personal Finance, Writing, and Blogging Fri, 21 Nov 2008 00:28:04 +0000 http://wordpress.org/?v=2.6.2 By: The Writer’s Coin » Blog Archive » Coming up with Ad ideas http://www.thewriterscoin.com/2007/11/08/who-is-david-droga/#comment-140 The Writer’s Coin » Blog Archive » Coming up with Ad ideas Wed, 02 Jan 2008 12:17:57 +0000 http://www.thewriterscoin.com/?p=70#comment-140 [...] be doing first. Any ideas? I want to know if it’s a good idea or not (when I should just trust my gut) before I do the graphic work. Feedback is huge here, and it’s the whole reason I started Ad [...] [...] be doing first. Any ideas? I want to know if it’s a good idea or not (when I should just trust my gut) before I do the graphic work. Feedback is huge here, and it’s the whole reason I started Ad [...]

]]> By: dailybiz http://www.thewriterscoin.com/2007/11/08/who-is-david-droga/#comment-71 dailybiz Fri, 09 Nov 2007 19:11:31 +0000 http://www.thewriterscoin.com/?p=70#comment-71 I think that, as part of Droga's line of thinking, clients/brands need to trust their agencies. I had this viral idea that was, in my mind at least, everything you want in an idea. And we sold the shit out of the idea, putting all guns behind it. Needless to say, the client wasn't daring enough. They didn't trust our gut (as the experts). Maybe Droga is more trustable, what with his reel and fame and all. I think that, as part of Droga’s line of thinking, clients/brands need to trust their agencies.

I had this viral idea that was, in my mind at least, everything you want in an idea. And we sold the shit out of the idea, putting all guns behind it.

Needless to say, the client wasn’t daring enough. They didn’t trust our gut (as the experts).

Maybe Droga is more trustable, what with his reel and fame and all.

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