The Writer’s Coin

Product: Netflix
Medium: Print
Campaign Tag Line: Instant Gratification without the Guilt

Ok, working on this campaign has got me thinking about the purpose/usefulness of Ad Fridays. I think it’s good because it gives me a weekly deadline to get work done and hopefully some feedback too. But I think earlier I was putting too much pressure on myself to post “finished” ads. Which these are definitely not (I mean, see last week, which was more of a brainstorm).

But this week I like where I’m going. This is the gist of what I want to do with the campaign. I have an idea for a shorter copy ad and then an ad where it’s just an image and the tagline and somehow the image will convey all the stuff in the copy long one (which is the one I’m posting).

Strategy: People want things now. It’s the society we live in. So I’ve tried to take the most basic of those “gimme now” desires and flipped it a little towards movie watching. Netflix is sometimes criticized for the inability to watch movies right away (waiting for the mailman, etc.). Now they have a “Watch Instantly” feature where you can see movies on your computer (or on TV if you have it hooked up, like I do) immediately. As part of your existing account. No extra charges. That’s what I want to highlight.

As I’ve mentioned before, my art skills are lacking. So please judge me for what I am: a (hopefully soon-to-be) copywriter.

I will continue to revisit previous ads because I’ve noticed after I post them I get a flurry of ideas, changes, things that make it better, etc. Which is great and part of the process since this is all for feedback and motivation.

And please I can’t stress enough, please leave a comment about anything that struck you (or didn’t) about the ad/idea/strategy. Like, is sex too low to go with this ad? etc.

Discuss.

Tags: Advertising, netflix, strategy