Comments on: Ad Friday http://www.thewriterscoin.com/2007/11/16/ad-friday-4/ Personal Finance, Writing, and Blogging Mon, 13 Oct 2008 15:48:24 +0000 http://wordpress.org/?v=2.6.2 By: The Writer’s Coin » Blog Archive » Better, more original ideas with lists http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-173 The Writer’s Coin » Blog Archive » Better, more original ideas with lists Thu, 03 Jan 2008 13:17:35 +0000 http://www.thewriterscoin.com/?p=86#comment-173 [...] you want to create a hip Netflix ad? Come up with 100 and then go back and pick one of them. How about an edgy ad for the only [...] [...] you want to create a hip Netflix ad? Come up with 100 and then go back and pick one of them. How about an edgy ad for the only [...]

]]> By: The Writer’s Coin » Blog Archive » Ad Friday and Ad Issues http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-172 The Writer’s Coin » Blog Archive » Ad Friday and Ad Issues Thu, 03 Jan 2008 13:15:53 +0000 http://www.thewriterscoin.com/?p=86#comment-172 [...] OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. [...] [...] OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. [...]

]]> By: The Writer’s Coin » Blog Archive » Pushing http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-159 The Writer’s Coin » Blog Archive » Pushing Thu, 03 Jan 2008 12:47:18 +0000 http://www.thewriterscoin.com/?p=86#comment-159 [...] This one in particular got me thinking about how much better my ads can be if I heed the advice of those who are more experienced than I am. Their advice is to keep pushing the idea. Instead of stopping when you think “Ok, this is good enough. I think,” the idea is to push the idea further into the depths of creativity. Further than anyone else has. It isn’t easy, but that’s where the big fish are. The ones you look at and say, “Now that’s great.” [...] [...] This one in particular got me thinking about how much better my ads can be if I heed the advice of those who are more experienced than I am. Their advice is to keep pushing the idea. Instead of stopping when you think “Ok, this is good enough. I think,” the idea is to push the idea further into the depths of creativity. Further than anyone else has. It isn’t easy, but that’s where the big fish are. The ones you look at and say, “Now that’s great.” [...]

]]> By: The Writer’s Coin » Blog Archive » Ad Friday Commentary http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-156 The Writer’s Coin » Blog Archive » Ad Friday Commentary Thu, 03 Jan 2008 00:23:56 +0000 http://www.thewriterscoin.com/?p=86#comment-156 [...] also wanted to bring up something related to last week’s Ad [...] [...] also wanted to bring up something related to last week’s Ad [...]

]]> By: Better, more original ideas with lists « The Writers Coin http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-85 Better, more original ideas with lists « The Writers Coin Fri, 28 Dec 2007 19:03:54 +0000 http://www.thewriterscoin.com/?p=86#comment-85 [...] you want to create a hip Netflix ad? Come up with 100 and then go back and pick one of them. How about an edgy ad for the only [...] [...] you want to create a hip Netflix ad? Come up with 100 and then go back and pick one of them. How about an edgy ad for the only [...]

]]> By: Ad Friday and Ad Issues « The Writers Coin http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-84 Ad Friday and Ad Issues « The Writers Coin Fri, 28 Dec 2007 13:30:27 +0000 http://www.thewriterscoin.com/?p=86#comment-84 [...] December 28, 2007 by Nut OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. [...] [...] December 28, 2007 by Nut OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. [...]

]]> By: Pushing « The Writers Coin http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-83 Pushing « The Writers Coin Fri, 30 Nov 2007 19:50:43 +0000 http://www.thewriterscoin.com/?p=86#comment-83 [...] This one in particular got me thinking about how much better my ads can be if I heed the advice of those who are more experienced than I am. Their advice is to keep pushing the idea. Instead of stopping when you think “Ok, this is good enough. I think,” the idea is to push the idea further into the depths of creativity. Further than anyone else has. It isn’t easy, but that’s where the big fish are. The ones you look at and say, “Now that’s great.” [...] [...] This one in particular got me thinking about how much better my ads can be if I heed the advice of those who are more experienced than I am. Their advice is to keep pushing the idea. Instead of stopping when you think “Ok, this is good enough. I think,” the idea is to push the idea further into the depths of creativity. Further than anyone else has. It isn’t easy, but that’s where the big fish are. The ones you look at and say, “Now that’s great.” [...]

]]> By: Ad Friday Commentary « The Writers Coin http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-82 Ad Friday Commentary « The Writers Coin Fri, 23 Nov 2007 13:33:53 +0000 http://www.thewriterscoin.com/?p=86#comment-82 [...] also wanted to bring up something related to last week’s Ad [...] [...] also wanted to bring up something related to last week’s Ad [...]

]]> By: dailybiz http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-81 dailybiz Tue, 20 Nov 2007 23:32:02 +0000 http://www.thewriterscoin.com/?p=86#comment-81 I think that this is a good ad; the work keeps improving every week, and that's not only the point but what you are hoping for. I do agree with Toad though. The ad, though good, on strategy and to the point, needs a little something else to push it over the top and make it the type of ad that will wow a Creative Director. Also, you've found the one thing it took me a while to learn: the best ideas are when you're not thinking of the product. Now, when I work on something I spend an hour or two writing everything that comes to mind. Then I get up, do something else and come back to it the next day or so. Then the good ideas (or, for me at least, the not as bad ideas) start to come. Keep at it! I think that this is a good ad; the work keeps improving every week, and that’s not only the point but what you are hoping for.

I do agree with Toad though. The ad, though good, on strategy and to the point, needs a little something else to push it over the top and make it the type of ad that will wow a Creative Director.

Also, you’ve found the one thing it took me a while to learn: the best ideas are when you’re not thinking of the product. Now, when I work on something I spend an hour or two writing everything that comes to mind. Then I get up, do something else and come back to it the next day or so. Then the good ideas (or, for me at least, the not as bad ideas) start to come.

Keep at it!

]]> By: Tangerine Toad http://www.thewriterscoin.com/2007/11/16/ad-friday-4/#comment-80 Tangerine Toad Sat, 17 Nov 2007 01:29:02 +0000 http://www.thewriterscoin.com/?p=86#comment-80 It's a nice ad, gets the point across, perfectly serviceable. That's the problem. For your book, especially if you're a junior, you've got to have ads that make me think of the product in a way that I've never thought of it before. Showing a mailman to tout e-delivery is clever, but certainly not novel. You need to come up with something completely different but on strategy. Which is tough, I realize, but not impossible. Good luck. It’s a nice ad, gets the point across, perfectly serviceable.

That’s the problem.
For your book, especially if you’re a junior, you’ve got to have ads that make me think of the product in a way that I’ve never thought of it before. Showing a mailman to tout e-delivery is clever, but certainly not novel. You need to come up with something completely different but on strategy.
Which is tough, I realize, but not impossible.

Good luck.

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