With the Thanksgiving break I just didn’t have enough time to put together a brand new ad so I’m going to cheat here and put up what I think are my very first ads. Ever. I had no idea how to start so I just flipped through some magazines to see if any images jumped out at me (I knew I wanted to do something with monster). I was keen on writing something of medium length, and this is what I came up with.
Product: Monster.com
Medium: Print
Campaign Tag Line: “It’s Time” and “To Your Health”
My whole thought process here was to try to talk to all those people that are at a job that they really don’t like (like me, now). At the time I was talking to several people that were complaining a lot but they just wouldn’t even consider leaving. I wondered about that for a while.
Why would they rail on their job and then defend it when the idea of quitting was brought up? And I realized how hard it is for people to start new jobs: new people, new situations, new insecurities, etc. I tried to take an approach that aimed at a person’s health in the one ad (which may not be a great idea, look at all the smokers who just won’t quit) and in the other the way we feel when we don’t want to get out of bed. We don’t want to, but we know we have to and eventually we do.
I don’t know that it’s an actual campaign, but it was my first effort and I still think they were pretty good for a first try.
Are these salvageable? Can they go near the back of my book? Toss them out?
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The Wire, Season 3