The ING Ad
Jan 25th, 2008 by Nut
I’ve added a small ING ad at the top of each post today for a few reasons:
1. It’s another way of diversifying my income (first I need more traffic though)
2. I really believe that a high-yield savings account is the first step in taking control of your finances. It was for me and I know it has been for a bunch of other people. If you read a lot of personal-finance blogs, you’ll notice that every single one talks about making your savings automatic and/or about creating an emergency fund. Well, this is where you do it. This should be the first step in anyone’s quest to take control of their finances. Ideally I want to only advertise products I believe in (ideally), but this is a case where I use and actively espouse the benefits of ING. So I have absolutely no qualms putting it at the top of every post.
- It doesn’t get in the way of the content. I fooled around with a few different variations and sizes before settling on this one. I think it’s pretty clean, small, and doesn’t really look bad. I tried a Google ad there and it looked pretty crappy so close to the content, so I took it out.
Let me also say that, as of today, this is not a money-making venture for me. I have been blogging since October but have been at this domain only since January, so I don’t have enough traffic just yet to really make any kind of revenue from the blog. What I do want is to have it all look pretty good and work well when the traffic does eventually come.
And I believe it will, as long as I keep writing as much good content as I can.
Open an ING account and get a $25 bonus!
Who Killed the Electric Car?
So I haven’t seen your latest Ad Friday, but I have a question for you and thought I’d pick your brain a little. What would you do if you had an awesome idea for a commercial for a specific product? I mean, you’ve thought it all out and everything, gotten other positive feedback?
A friend of mine with no ad/marketing experience has a great idea for something, but he doesn’t know how to get it to the people who matter. What do you think?
Well, there really isn’t anything you can really *DO* really, unless your friend wants to go into advertising and put the idea in his portfolio. If that’s not what he’s looking for he could try a more proactive route and approach the PR/Marketing department to see if they’d be interested. Or just produce the ad him/herself and put it online, try to get some recognition. As a whole though, a “one shot” ad like that doesn’t carry too much weight. There has to be more than one ad to be worth much, you can’t “sell it” directly to a company, I don’t think.
[...] wrote before about why I placed an ING Direct ad inside the text of my content about a month ago: I really [...]