Credit Cards Get their Comeuppance
When I was a kid, I watched adults pay for stuff with credit cards and my tiny, undeveloped brain just couldn’t get around how this worked. Swiping plastic in exchange for lunch or a new jacket? It was right up there with Santa Clause coming down the chimney—there was something fishy about it.
Since I was so confused that a piece of plastic could be used to pay for something instead of cash, I asked my dad, sometimes used his card.
Me: Dad, how do credit cards work?
Dad: Well, there are companies that will give you credit if you promise to pay them back later.
Me: But why would they do that?
Dad: Well, in exchange for “lending” you money like that, they’ll charge you a little bit of interest.
Me: But if you’re paying interest, then why would you want to use a credit card? Why not just pay with cash? Or a check?
Dad: Well, there are some people that want to buy things but they don’t have the money right away. So they use a credit card.
Me: Why don’t they just wait until they have the money?
Dad: It’s past your bed time son, go brush your teeth.
Well, I’ve grown up and—while I have a better understanding of credit cards—I still don’t “get it.” As someone who was raised in a very frugal and sensible environment, paying more for something instead of waiting and paying the actual price is ludicrous.
I got to thinking about this after reading James Surowiecki’s (always) excellent article in the New Yorker: House of Cards. He discusses the different types of customers credit-card companies want and what their ideal customer is like: someone that will get into debt, only pay the minimum every month, but never go bust.
It’s a delicate balance, one that is getting shot to hell in the current climate. Credit-card companies are trying to deleverage—as are customers—and that is going to negatively affect the economy. That’s a good thing for both sides, it’s just not going to be pretty.
On top of that, current customers that are locked in with heavy credit-card debt are at the mercy of the credit-card companies—they can jack up their interest rates whenever they want. Surowiecki puts it as so: “Effectively, they’re captive customers.”
Here’s the thing: we did it to ourselves. I look back at the past few years of crazy spending and the massive amount of credit-card offers we all got and I remember having that feeling again that kept me so confused about Santa and credit cards when I was a kid.
How did we let this happen? No rational being could expect that to go on like that.
And here we are.
The New Yorker article closes out perfectly:
The end of the credit-card boom isn’t going to wreak as much havoc as the end of the housing boom. But it is helping to put a brake on our spending. And, at this point, every little bit hurts.
Amen.
Photo by Andres Rueda



