Ad Friday—JB Wagoner
Product: JB Wagoner’s Tequila
Campaign: Welcome to America
Page 1 (or part one of an animated .gif):
This one has a great backstory: The guy who first made this tequila just happened to have some blue agave plants in his yard or something and decided to make tequila out of them. Turns out you can’t call it tequila unless it’s been grown in Tequila, Mexico. So he fought it, lost, and eventually came out with Temequila, now known as JB Wagoner’s. It’s a premium Tequila and it’s billed as the only “tequila” you can get in the US. The catch is, you can’t call it Tequila.
The guy is an irreverent dude, he stormed a Tequila convention a few years back because they wouldn’t allow him in. He isn’t afraid to challenge the establishment. So while his “tequila” is a serious drink (100 proof and 100% distilled) what I’m going for here is for some of that irreverence and “in-your-face” feel of the brand.
I’m curious if it’s too wordy or doesn’t get enough of the story across though. Any thoughts? The other one for this campaign is going to be similar but instead of focusing on what NOT to drink with tequila it’ll be on how fast you are supposed to drink it. Locals will say small sips are the way to go, but the picture on the second ad will be of someone taking a shot or drinking straight out of the bottle.