Product: Netflix (again, and more specifically their Watch Instantly feature)
Medium: Print
Campaign Tag Line: “Give’em a Break”
OK, this is one of those where you do an ad and once you’re “through with it” you move on and start thinking about other ads for other products. And now that you’ve taken the pressure off your subconscious starts shooting more ideas for the old product at you.
And you’re like, “where was all this before?”
So after tackling Netflix with one strategy, now comes this one. I was trying to think of everything you could possible relate to Netflix or the Netflix experience and it hit me that postal workers are the Netflix delivery people. Almost like an employee. I thought of doing a promo where you give away Netflix apparel (hats, t-shirts) to postal workers to wear on their routes.
So, postal workers. I’m still trying to promote the Watch Instantly feature.
Comments? Ideas? Anything?
I like it. Simple, to the point, communicates the message. I actually didn’t realize netflex lets you watch immediately before this.
It’s a nice ad, gets the point across, perfectly serviceable.
That’s the problem.
For your book, especially if you’re a junior, you’ve got to have ads that make me think of the product in a way that I’ve never thought of it before. Showing a mailman to tout e-delivery is clever, but certainly not novel. You need to come up with something completely different but on strategy.
Which is tough, I realize, but not impossible.
Good luck.
I think that this is a good ad; the work keeps improving every week, and that’s not only the point but what you are hoping for.
I do agree with Toad though. The ad, though good, on strategy and to the point, needs a little something else to push it over the top and make it the type of ad that will wow a Creative Director.
Also, you’ve found the one thing it took me a while to learn: the best ideas are when you’re not thinking of the product. Now, when I work on something I spend an hour or two writing everything that comes to mind. Then I get up, do something else and come back to it the next day or so. Then the good ideas (or, for me at least, the not as bad ideas) start to come.
Keep at it!
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[...] December 28, 2007 by Nut OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. [...]
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[...] also wanted to bring up something related to last week’s Ad [...]
[...] This one in particular got me thinking about how much better my ads can be if I heed the advice of those who are more experienced than I am. Their advice is to keep pushing the idea. Instead of stopping when you think “Ok, this is good enough. I think,” the idea is to push the idea further into the depths of creativity. Further than anyone else has. It isn’t easy, but that’s where the big fish are. The ones you look at and say, “Now that’s great.” [...]
[...] OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. [...]
[...] you want to create a hip Netflix ad? Come up with 100 and then go back and pick one of them. How about an edgy ad for the only [...]