Product: Netflix (again, and more specifically their Watch Instantly feature)
Campaign Tag Line: “Give’em a Break”
OK, this is one of those where you do an ad and once you’re “through with it” you move on and start thinking about other ads for other products. And now that you’ve taken the pressure off your subconscious starts shooting more ideas for the old product at you.
And you’re like, “where was all this before?”
So after tackling Netflix with one strategy, now comes this one. I was trying to think of everything you could possible relate to Netflix or the Netflix experience and it hit me that postal workers are the Netflix delivery people. Almost like an employee. I thought of doing a promo where you give away Netflix apparel (hats, t-shirts) to postal workers to wear on their routes.
So, postal workers. I’m still trying to promote the Watch Instantly feature.
Comments? Ideas? Anything?