Bed Bath and Beyond Return Policy: It Rocks
The first time I wrote about Bed Bad & Beyond and their return policy, I was really curious about how a company could be so liberal in taking things back from customers and still make a profit.
After all, aren’t you giving too much of your money away by doing it?
I am no longer asking myself this question—the answer is obvious: customer loyalty. Take a look at the comments from that post and you’ll see how much people love BBB. They give their workers the power to keep customers happy, and that is something most companies won’t do.
Then our year-and-a-half old coffee pot broke and we took that back too. They let us pick out a new one of equal value…no hassles.
The Grill Story
But here’s the thing that truly converted me: M and I wanted to buy a grill for the tiny bit of outdoor space that we have, so we bought a Weber Q. Bought it on Amazon but then bought the cart and the cover off of Bed Bad & Beyond’s website because we had a gift card that we needed to use (and the store didn’t have these items in stock).
Then after reading some surprising things online about the Bed Bath & Beyond policy, I did the following:
- Printed out my online receipt of the purchase of the stand and the cover
- Grabbed two 20% coupons
- Went to my local store to ask for the 20% off from the two items I’d bought online
No problem, I can help you out with that today.
That’s customers service and that’s the way to create a legion of loyal customers.
And that’s how Bed Bath & Beyond not only stays in business but thrives in business. More companies should take a look at the passionate customer base Bed Bath & Beyond has created and take a few pointers.
For more on customer service, check out Wisebread’s 10 Examples of Shockingly Excellent Customer Service