Boost Your Career: Improve Your Company’s Website


By Carlos Portocarrero

Storm trooper with clowns at office

One of the best ways to boost your career is to consistently go beyond your everyday duties at work.

While I still think that it’s great advice, I think a lot of people are a little confused because it’s not very specific. I’ve written about Google’s 20% policy and how effective it can be to use that mentality to stand out.

But, again, it’s not very specific.

So today I want to share one very specific way that anyone can stand out at work.

Duh, It’s Digital

Every Company has a Website

This is a fact. You can’t argue with it.

If your company doesn’t have a website, then you have it easy: kick your boss’ door down and be like “Seriously? SERIOUSLY? WTF???”

That should be enough to make your case.

For every other company that’s already online, here’s something you may not want to hear: your site probably has a lot of problems.

In fact, it probably sucks.

But we Just Redesigned Our Site!

Did you do any user testing before you decided which elements you wanted to change? Did you ask any of the people that actually use your site before you made the changes?

Here’s how most redesigns work: marketing and product get into a room and agree that the current site sucks. That it needs to be updated. That they need a “fresh start.” So people start throwing out ideas:

Make it like an iPhone app!

Change the color scheme!

Let’s do that cool parallax thing I saw on this one site!!

It has to be responsive!

HTML5 is a non-negotiable…it has to be modern!!

A few weeks later, some poor designer has to take all this noise and turn it into a few different designs for the new site. Everyone gets back into a room and fights for their favorite.

Eventually, whoever is the loudest and pounds their fist on the table the hardest gets his or her way, and the new website has been chosen.

That is not how to build a new site.

How You Can Help

  • Go to Usertesting.com and sign up
  • Run a usability test with five users (you’ll save $49)
  • Wait a day or two
  • Reap the rewards

What did you just do? You ran a usability test on your company’s website.

That means five people will visit the site and run through a series of tasks that you outline for them. It usually takes about a day, but in exchange for your hard-earned cash you’ll get five videos of each user navigating the site while they talk their way through the tasks you gave them.

The first time you do this, it’ll blow your mind.

It’s called usability testing, and it’s how you properly build a website.

What to do Next

Walk into your boss’ office and say, “Here are the top three things we need to fix on our site.”

“How do you know? You’re just a lowly copywriter.”

“BOOM!” And you slam a USB drive on his/her desk with the videos on it. “Here’s why.”

No arguing. No subjectivity. Just real results from real users. You’ll be the hero of the day for bringing some sanity to the otherwise chaotic process of trying to re-do your company’s site.

One More Thing: A Helping Hand

A lot of you won’t feel very comfortable following the steps I outlined above. And that’s OK. That’s why I started Make A Better Site—it’s a service dedicated to running these usability tests for you. You hire us and we’ll take care of all the details.

Not only that, you’ll also get:

  • An SEO review of the site
  • A PDF with all the issues that were uncovered and a series of recommendations on how to fix them
  • We can also create a splash video that sums up the 60+ minutes of video into a nice, concise 2-3 minute spot that you’re boss will actually watch

If you’re interested, you can reach me here and we can get you up and running in no time.

Image by Kennymatic


One Response to “Boost Your Career: Improve Your Company’s Website”

  • Rob Says:

    This is a fantastic idea. I have stumbled across so many websites that are lousy. And it’s pretty easy to spend a few minutes (and perhaps dollars) to find out how to make it that much more user friendly. Another great site to check out is Fiverr – where you can find many people who will evaluate your site (though probably not as professionally).

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