You may or may not have seen this ad before, but it’s a famous one from the folks over at Coca Cola. In case you didn’t know, they have a much longer version (almost a making of/documentary sort of spoof) that they show down at Coke World in Atlanta (which is actually a lot more fun that you’d think).
Anyway, the reason I want you to see it is because I suck at drawing and this is as close as I can come to the concept I’m after:
Product: Bank of America (multiple services)
Campaign: Done and Done
A man/woman sitting at a cubicle, can’t wait to get out. There is a buzz in the air, it’s Friday. A coworker gets a paycheck but our protagonist (P) doesn’t, simply starts walking out towards the elevator. Coworker in background is squinting and furrowing a brow at her own paycheck.
[Music: something with tic tocs in it, like a fast-paced clock]
In a flash of light we see P’s paycheck being wired at light speed to . . . Bank of America. Once it gets there it turns into hundreds of dollar bills and explodes all over a round room with tubes going in every direction. It looks like the inside of an octopus and a cheery looking thing with several limbs (thinking octopus again) is picking at the bills, double checking P’s info on a screen and putting the different tentacle-fulls of bills in the different tubes.
One bundle of bills shoots (again, in a flash) over to what looks like a trading floor populated by little blobs dressed in trader vests. [Music here goes to the intro of The Apprentice: Money money money muhhhhh-ney] The little blobs are shouting and screaming, numbers crawling all over. It’s crazy but these little blobs are getting it done. This money is being invested.
Another of the bundles of money (again in a flash, and all very quickly) is being shot over to a round, fat, squat looking creature standing in front of a huge vault door (which has a digital reader on it showing “1,400 at 4.1% APY”). He has a little police badge on. He takes the bundle, slowly opens the vault, and tosses the bundle in, several other bundles are already in there). He closes it and gives the camera a look like “I will die before anyone comes in here.”
We follow another bundle through the tubes as it lands on what looks like a field. Think agriculture. There is a creature with a huge hat on protecting him from the sun, we can’t see his face but a stem of grass is sticking out from beneath it (we assume his mouth). He’s got a hoe in his hands. The bundle falls into a pile (it looks like hay almost) and he picks at it and starts to spread it into the rows on the ground, like he’s farming the money. As we pull out we see the farm’s name is 401(k) or Retirement.
In another burst we see several bundles going out to gangster looking creatures who seem to be “paying off” several businesses (cable, electricity, internet). The bills are being taken care of.
Then the whole loud, fast production stops and we here the ding of the elevator. The doors open and out walks P, not a care in the world. His money is doing it’s thing, just like that.
The whole recap/feeling here (compared to the Coke ad) isn’t one of cutesiness (I’m considering using real people or animated people, at least, instead of “creatures or blobs”). The idea here is that, without actively doing anything, the money is being handled and distributed the way it should be: responsibly and in a timely fashion. Fast and with no input needed from the user.
It sets Bank of America up not only as a jack of all trades but as a place that makes it super easy for clients to set up whatever system they want and then forget it.
“Set it and forget it.”
Does this work? Would it be better with non-blobs/creatures? Is this too much like the Coke ad?