Personal Finance, Writing, and Blogging
Posted in Advertising, Blogging on Feb 16th, 2008
I wrote before about why I placed an ING Direct ad inside the text of my content about a month ago: I really believe that it’s the first step in taking control of your finances. I wanted to place and ad there because there’s no way a reader can ignore it—it’s primo space. But no […]
Posted in Advertising, Finance on Jan 25th, 2008
I’ve added a small ING ad at the top of each post today for a few reasons:
1. It’s another way of diversifying my income (first I need more traffic though)
2. I really believe that a high-yield savings account is the first step in taking control of your finances. It was for me and I […]
Posted in Advertising, Blogging, Finance on Jan 24th, 2008
When I first started this site, it was hosted by Wordpress and I didn’t have the option to put ads on it. And to be honest, I never really thought about it. I started the blog thinking I would help others go through the financial awakening that I went through, and I hoped to learn […]
Posted in Ad Friday, Advertising on Jan 18th, 2008
You may or may not have seen this ad before, but it’s a famous one from the folks over at Coca Cola. In case you didn’t know, they have a much longer version (almost a making of/documentary sort of spoof) that they show down at Coke World in Atlanta (which is actually a lot more […]
Posted in Advertising, Finance on Jan 16th, 2008
As I wrote last week, it’s very rare that I come across a piece of news or an article that is relevant to all the topics this blog pretends to cover: advertising, writing, and personal finance.
So when I came across this article on Morningstar.com, I was like “Okay, maybe it’s not so rare.”
The article takes […]
Posted in Advertising, Creativity on Dec 28th, 2007
Here are a couple articles that bring up an interesting way of generating ideas.
They both come down to the same thing: for every idea you’re ultimately trying to come up with, create a list that is 100 concepts long.
So you want to create a hip Netflix ad? Come up with 100 and then go back […]
Posted in Ad Friday, Advertising, Copywriting on Dec 28th, 2007
OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea.
So I have the concept, but I’m […]
Posted in Ad Friday, Advertising on Dec 21st, 2007
I hate having to do this again because it defeats the whole purpose, but no ad today for Ad Friday. Some things came up and a possible professional opportunity I had to prepare for (plus I couldn’t get my mind off it) so I didn’t focus on making an ad for today. The ideas are […]
Posted in Advertising, Copywriting, Tips on Dec 20th, 2007
More insights from one of the best books on breaking into the industry and ad creation. Click here for part one.
Stay in touch with the real world. By this he means you should watch all the movies and TV shows that are popular since that is what your “targets” are watching. “It’s called keeping your […]
Posted in Advertising, Copywriting, Tips on Dec 19th, 2007
So after re-reading Pick Me, I decided to go back to another classic: Hey Whipple, Squeeze This, by Luke Sullivan. This one is also a great read and I had forgotten that so much of it was a how-to on breaking into the industry and general ad creation.
So rather than review it, I’ve decided to […]
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