Personal Finance, Writing, and Blogging
Posted in Advertising, Copywriting, Creativity, Tips, Writing on Dec 18th, 2007
“If you want to be a good writer you have to do two things—read a lot and write a lot.”
—Stephen King, On Writing
That’s great advice from one of the most successful writers of our time. The idea is that, the more stuff you read [...]
Posted in Advertising, Books, Copywriting, Tips on Dec 17th, 2007
I recently finished re-reading this incredibly useful and helpful book and so I decided to highlight some more good quotes and tips that I found especially enlightening:
Distance yourself: I’ve mentioned this one before but the more I sit down to write the more I find it to be true. It also helps to work on [...]
Posted in Ad Friday, Advertising, Copywriting on Dec 14th, 2007
Product: JB Wagoner’s Tequila
Medium: Print/Online
Campaign: Welcome to America
Page 1 (or part one of an animated .gif):
Page two:
This one has a great backstory: The guy who first made this tequila just happened to have some blue agave plants in his yard or something and decided to make tequila out of them. Turns out you can’t call [...]
Posted in Advertising, Copywriting, Creativity, Tips on Dec 14th, 2007
- “When working on an assignment, try to expose the deepest, most surprising, human truths associated with that product.”
- The Brain Dump: “Start each day by filling three pages with whatever words come to mind. The intent is to get rid of all the mental garbage that builds up and interferes with the creative process.” [...]
Posted in Advertising, Budgeting, Creativity, Outside the box on Dec 13th, 2007
It’s fairly easy to stay within your budget after you’ve figured out where your money goes, how much you have to spend, and where you can cut back. Getting into a routine makes it simple: I’ll do this on Monday, that on Tuesday, and this for the rest of the days, spending X amount on [...]
Posted in Advertising, Creativity, Tips on Dec 13th, 2007
I am a huge fan of Billy Beane (author of Moneyball) and lately of Kevin Towers. I’m a guy that roots for the underdog and so I admire the strategy these two men use to get ahead in their industry with the limited resources (comparatively) they each have to work with. Their strategy is to [...]
Posted in Advertising, Copywriting on Dec 12th, 2007
Matt Wolfe has a good guest post on being alone over at Lazy Man and Money.
Right now this time is more important than ever. Not for my “spiritual sanity” or anything vague like that but for the simple reason that, in order to work on my portfolio and come up with good ads/good copy, I [...]
Posted in Advertising on Dec 11th, 2007
Check out this article talking about the ad for a new show called Paranormal.
I saw a trailer for the show and thought it was mildly interesting—college kids going out and trying to prove that certain paranormal activity is legit. But this new technology (called Holosonics) they are using for this ad is much more my [...]
Posted in Advertising on Dec 11th, 2007
I have a really great one I sort of stumbled on for an alcoholic spirit—I’m really excited about this one.
I’m also working on something for Rosetta Stone, which is language-learning software. They might not be the right product for my ad though. At least not in terms of personality and vibe. My ad is fun [...]
Posted in Advertising, Copywriting, Jobs on Dec 10th, 2007
Ok so the vacation has me rethinking a lot of things and right now I feel like most people probably will in January: I have a resolution and I’m really motivated to accomplish it.
Now to actually go through with it without getting lazy or losing my focus.
I’ve realized that, for now, my number one goal [...]
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