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Posted in Ad Friday, Advertising, Copywriting on Dec 28th, 2007
OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea. So I have the concept, but [...]
Posted in Advertising, Copywriting, Tips on Dec 20th, 2007
More insights from one of the best books on breaking into the industry and ad creation. Click here for part one. Stay in touch with the real world. By this he means you should watch all the movies and TV shows that are popular since that is what your “targets” are watching. “It’s called keeping [...]
Posted in Advertising, Copywriting, Tips on Dec 19th, 2007
So after re-reading Pick Me, I decided to go back to another classic: Hey Whipple, Squeeze This, by Luke Sullivan. This one is also a great read and I had forgotten that so much of it was a how-to on breaking into the industry and general ad creation. So rather than review it, I’ve decided [...]
Posted in Copywriting, Jobs on Dec 18th, 2007
Going out there and looking for a new job can be really frustrating. It can make you feel nervous, inadequate, and just plain bad. But I am really enjoying the search for a job as a copywriter in an agency. Why? Nothing other than my portfolio matters. My resume is out the door. Whatever connections [...]
