The Writer’s Coin

OK so today I’m back to Netflix. I know, I know, it seems I just can’t let it go. But while I was taking a walk around the block last week, thinking of a concept for a whole ‘nother campaign, my mind made another connection to the mailman idea.
So I have the concept, but I’m […]

Read Full Post »

More insights from one of the best books on breaking into the industry and ad creation. Click here for part one.

Stay in touch with the real world. By this he means you should watch all the movies and TV shows that are popular since that is what your “targets” are watching. “It’s called keeping your […]

Read Full Post »

So after re-reading Pick Me, I decided to go back to another classic: Hey Whipple, Squeeze This, by Luke Sullivan. This one is also a great read and I had forgotten that so much of it was a how-to on breaking into the industry and general ad creation.
So rather than review it, I’ve decided to […]

Read Full Post »

Going out there and looking for a new job can be really frustrating. It can make you feel nervous, inadequate, and just plain bad. But I am really enjoying the search for a job as a copywriter in an agency.
Why?

Nothing other than my portfolio matters. My resume is out the door. Whatever connections I may […]

Read Full Post »

“If you want to be a good writer you have to do two things—read a lot and write a lot.”
—Stephen King, On Writing
That’s great advice from one of the most successful writers of our time. The idea is that, the more stuff you read […]

Read Full Post »

I recently finished re-reading this incredibly useful and helpful book and so I decided to highlight some more good quotes and tips that I found especially enlightening:

Distance yourself: I’ve mentioned this one before but the more I sit down to write the more I find it to be true. It also helps to work on […]

Read Full Post »

Product: JB Wagoner’s Tequila
Medium: Print/Online
Campaign: Welcome to America
Page 1 (or part one of an animated .gif):

Page two:

This one has a great backstory: The guy who first made this tequila just happened to have some blue agave plants in his yard or something and decided to make tequila out of them. Turns out you can’t call […]

Read Full Post »

- “When working on an assignment, try to expose the deepest, most surprising, human truths associated with that product.”
- The Brain Dump: “Start each day by filling three pages with whatever words come to mind. The intent is to get rid of all the mental garbage that builds up and interferes with the creative process.” […]

Read Full Post »

Matt Wolfe has a good guest post on being alone over at Lazy Man and Money.
Right now this time is more important than ever. Not for my “spiritual sanity” or anything vague like that but for the simple reason that, in order to work on my portfolio and come up with good ads/good copy, I […]

Read Full Post »

Ok so the vacation has me rethinking a lot of things and right now I feel like most people probably will in January: I have a resolution and I’m really motivated to accomplish it.
Now to actually go through with it without getting lazy or losing my focus.
I’ve realized that, for now, my number one goal […]

Read Full Post »