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Category Archive for 'Copywriting'

It is my pleasure to present this guest post from Toad over at The Toad Stool, a great advertising site. He has been kind enough in the past to give me some feedback on some of my ads on Ad Friday(s). He’s been kind enough (again) to share his expertise with those of us trying [...]

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Ad Friday

Product: Netflix (again, and more specifically their Watch Instantly feature)
Medium: Print
Campaign Tag Line: “Give’em a Break”
OK, this is one of those where you do an ad and once you’re “through with it” you move on and start thinking about other ads for other products. And now that you’ve taken the pressure off your [...]

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Ad Friday

Product: Netflix
Medium: Print
Campaign Tag Line: Instant Gratification without the Guilt
Ok, working on this campaign has got me thinking about the purpose/usefulness of Ad Fridays. I think it’s good because it gives me a weekly deadline to get work done and hopefully some feedback too. But I think earlier I was putting too much pressure [...]

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How is it done? Blasted if I know (I’ve been watching English/Australian ads so pardon the accent writing), I don’t work at an agency. Not yet, anyway.
But as I’ve been working on the idea part of my portfolio (the actual graphics of it are another story), I’ve discovered a few things that I now go [...]

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Yes, it may not look it, but the three ideas worlds this blog is supposed to cover are writing, finance, and copywriting/advertising.
Other than Ad Fridays, I really haven’t put enough work into posting Ad related stuff, so now that will change. I guess I’ve been compartmentalizing my ad work and leaving it in my Portfolio [...]

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Ad Friday

Here is the first in what hopefully becomes a weekly thing at The Writer’s Coin. This is how it will work, I’ll write out an idea for an ad and see what readers think, whether I should produce it and put it into my portfolio. Other times I’ll put up two different campaigns for the [...]

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To sum it up, for the past year I’ve been trying to break into advertising as a copywriter.
All you need is one thing: a portfolio.
Do I have one yet? Sort of.
Is it any good? Not really.
Why isn’t it any good after a full year? I know, I know. A year ago when I [...]

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