Posted in Tips, Uncategorized on Jan 1st, 2008
I’ve written before about the way routines make it easier to stick to your budget because you do the math beforehand and then lay out your week in terms of expenses (mostly the post was about food and groceries). Then you just follow the map you set for yourself. Yes, it can be boring, but [...]
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Posted in Blogging, Creativity, Tips, Writing on Dec 31st, 2007
Life is busy and crazy and unpredictable and so is our unconscious, so it’s no surprise how difficult it is to keep all of it straight and organized. I want to share a few tools I use every day that really help get me through the days as efficiently as possible while always keeping the [...]
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Posted in Tips on Dec 26th, 2007
Here is a really great article from an issue that’s a few weeks old. It’s about how using checklists in emergency rooms helps save lives.
The first thing I thought of after reading it was, “How can I use this at work to make my/our job more efficient/better?”
Check it out because I think anyone in any [...]
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Posted in Advertising, Copywriting, Tips on Dec 20th, 2007
More insights from one of the best books on breaking into the industry and ad creation. Click here for part one.
Stay in touch with the real world. By this he means you should watch all the movies and TV shows that are popular since that is what your “targets” are watching. “It’s called keeping your [...]
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Posted in Advertising, Copywriting, Tips on Dec 19th, 2007
So after re-reading Pick Me, I decided to go back to another classic: Hey Whipple, Squeeze This, by Luke Sullivan. This one is also a great read and I had forgotten that so much of it was a how-to on breaking into the industry and general ad creation.
So rather than review it, I’ve decided to [...]
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“If you want to be a good writer you have to do two things—read a lot and write a lot.”
—Stephen King, On Writing
That’s great advice from one of the most successful writers of our time. The idea is that, the more stuff you read [...]
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Posted in Advertising, Books, Copywriting, Tips on Dec 17th, 2007
I recently finished re-reading this incredibly useful and helpful book and so I decided to highlight some more good quotes and tips that I found especially enlightening:
Distance yourself: I’ve mentioned this one before but the more I sit down to write the more I find it to be true. It also helps to work on [...]
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Posted in Budgeting, Finance, Tips on Dec 17th, 2007
Or: How I boosted my monthly savings from $150 to $200
You hear a lot of personal-finance sites telling you to revisit your monthly bills regularly to make sure that you’ve minimized each one so you aren’t paying for something you aren’t using. I always kind of glossed over that advice, like many other people, [...]
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- “When working on an assignment, try to expose the deepest, most surprising, human truths associated with that product.”
- The Brain Dump: “Start each day by filling three pages with whatever words come to mind. The intent is to get rid of all the mental garbage that builds up and interferes with the creative process.” [...]
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Posted in Advertising, Creativity, Tips on Dec 13th, 2007
I am a huge fan of Billy Beane (author of Moneyball) and lately of Kevin Towers. I’m a guy that roots for the underdog and so I admire the strategy these two men use to get ahead in their industry with the limited resources (comparatively) they each have to work with. Their strategy is to [...]
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