Get Apple to remake your ad
Check out this story of a young guy who made an Apple ad just for kicks and it got back to Apple. They were impressed and gave him a call, told him they wanted to talk to him about redoing it with better production values and that they would use it, actually air it.
You can see the ad here. I think the ad looks pretty incredible considering some 18-year-old kid did it, but this is really more about how cool the Itouch technology is then anything else.
Apple is smart—instead of getting into a huff or reacting negatively, it redid the kids ad and put it on TV. Good karma for Apple.