The Power of Passion: Gary Vaynerchuk and Wine


By Carlos Portocarrero

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wine glassWine is good for getting buzzed in a civilized way, without people thinking you’re a lush. Other than that, I don’t have much use for it.

I went to my first wine tasting this year and, while it was pretty fun, my bottom line is that wine is kinda boring.

So why have I been spending the last couple of days watching video after video about wine over on Wine Library TV?

Four words: Gary Vay-Ner-Chuk.

In case you haven’t heard of him, he’s this crazy-intense guy who became famous because he’s passionate about wine, he’s crazy, and he gets is all on video. Here is the video that got me turned onto this guy:


*Thanks to Adam Baker for highlighting this video in his great post on how not to suck at blogging.

Why Passion is So Powerful

After watching the Gary Vaynerchuk video, it’s pretty obvious how passionate this guy is. That’s just how he rolls.

Whenever I see someone this passionate about something, I want to be a part of it.

It’s happened to me before: my friend Andrew got me really into random stuff like Ernest Shackleton, Jobim, Coldplay, and Requiem for a Dream. Andrew was so passionate about them, that I just had to see for myself.

That kind of enthusiasm is contagious.

And Gary’s enthusiasm is so contagious, he’s even gotten some mega-famous people on his show: Jim Cramer and Wayne Gretzky are on two of his videos. How awesome is that?

Even better: his site and the work he’s done around it has gotten him a sweet book deal (Crush It is his latest) and all kinds of speaking opportunities around the country. He is the new Oprah.

Why Should You Care?

Gary has me interested in wine. He has me watching his videos. He has me blogging about what he’s done.

And I could give a crap about wine.

It’s all about the passion. He loves this stuff—everyone can see that. If he wasn’t passionate about it—if he was doing it for the money—he’s probably feel trapped. He wouldn’t want to answer the thousands of emails he answers every day. He would want to shoot an episode about the Jets and leave the wine completely out of it.

But he doesn’t because he absolutely LOVES wine.

Listen to the story of Gary V: make sure there’s passion in what you do.

It will make your life so much easier and so much more fun.

Crush it.

Image by Kyle May


4 Responses to “The Power of Passion: Gary Vaynerchuk and Wine”

  • craig Says:

    Passion helps keep you motivated. If you love something, you are more willing to put the time and effort into it to get it working.

  • Financial Samurai Says:

    Awesome video. Gary is the man, and is spot on. Say no to whining, and just start doing! We’ve got 24 hours in a day. If someone is whining but is not working at least 18 hours a day on their passion, then forget about it.

    It was so obvious during HS that one should study hard, to get into a good school. After that, it was playing and studying hard to get a good job. And now, it’s about working hard at your job to kill it AND doing something on the side you’re passionate about as well.

    The formula is so simple. Just try harder!

  • Shut Up and Listen Says:

    […] « The Power of Passion: Gary Vaynerchuk and Wine […]

  • Why I’m Reading a Book About Continental Airlines Published in 1999 Says:

    […] time I’ve gotten interested in something random I’ve never heard of. It happened with wine and Gary Vaynerchuk. And it also happened with my friend Andrew—he got me into Sir Ernest Shackleton, Coldplay, and […]

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