The Writer’s Coin

With this whole change to the new domain, time has been at a premium, but there is something I wanted to discuss today:
The possibility of drawing my own ads for my book.
Last week I talked about a Netflix ad (after many tries and much thought) that I really thought would work and was creative and [...]

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“If you want to be a good writer you have to do two things—read a lot and write a lot.”
—Stephen King, On Writing
That’s great advice from one of the most successful writers of our time. The idea is that, the more stuff you read [...]

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Check out this article talking about the ad for a new show called Paranormal.
I saw a trailer for the show and thought it was mildly interesting—college kids going out and trying to prove that certain paranormal activity is legit. But this new technology (called Holosonics) they are using for this ad is much more my [...]

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I have a really great one I sort of stumbled on for an alcoholic spirit—I’m really excited about this one.
I’m also working on something for Rosetta Stone, which is language-learning software. They might not be the right product for my ad though. At least not in terms of personality and vibe. My ad is fun [...]

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So I was off work for several days, didn’t check my email for over a week, ate at nice restaurants every day, and stayed at incredibly peaceful, charming hotels.
Of course I feel great.
The unplugging was great, but there was also an added bonus: one of the friends I went with that I spent a lot [...]

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I want to thank everyone who has posted comments for Ad Fridays in the past and for those who will in the future. I can’t stress how important it is to get some feedback on these ads. Without it I’ll just twiddle my thumbs around and not really now if I’m headed in the right [...]

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Product: Netflix (again, and more specifically their Watch Instantly feature)
Medium: Print
Campaign Tag Line: “Give’em a Break”
OK, this is one of those where you do an ad and once you’re “through with it” you move on and start thinking about other ads for other products. And now that you’ve taken the pressure off your [...]

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It’s time for the second edition of Ad Friday.
Thanks to everyone who commented or emailed about last week’s edition, I really appreciate it. As a great tie in to this week, I attended a networking event last night hosted by my school called “Networking in Advertising and Marketing.”
It was more about Marketing and none of [...]

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I mentioned this before but now I wanted to really flesh it out.
I was watching TV the other day and an ad came up, I think it was for some financial service, and then it hit me like a wave that a lot of the current ads and articles I’ve seen lately are taking an [...]

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Here is the first in what hopefully becomes a weekly thing at The Writer’s Coin. This is how it will work, I’ll write out an idea for an ad and see what readers think, whether I should produce it and put it into my portfolio. Other times I’ll put up two different campaigns for the [...]

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