Posted in Advertising, Finance on Jan 16th, 2008
As I wrote last week, it’s very rare that I come across a piece of news or an article that is relevant to all the topics this blog pretends to cover: advertising, writing, and personal finance.
So when I came across this article on Morningstar.com, I was like “Okay, maybe it’s not so rare.”
The article takes [...]
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Posted in Copywriting, Jobs on Dec 18th, 2007
Going out there and looking for a new job can be really frustrating. It can make you feel nervous, inadequate, and just plain bad. But I am really enjoying the search for a job as a copywriter in an agency.
Why?
Nothing other than my portfolio matters. My resume is out the door. Whatever connections I may [...]
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Posted in Ad Friday, Advertising, Copywriting on Dec 14th, 2007
Product: JB Wagoner’s Tequila
Medium: Print/Online
Campaign: Welcome to America
Page 1 (or part one of an animated .gif):
Page two:
This one has a great backstory: The guy who first made this tequila just happened to have some blue agave plants in his yard or something and decided to make tequila out of them. Turns out you can’t call [...]
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Posted in Advertising, Copywriting, Jobs on Dec 10th, 2007
Ok so the vacation has me rethinking a lot of things and right now I feel like most people probably will in January: I have a resolution and I’m really motivated to accomplish it.
Now to actually go through with it without getting lazy or losing my focus.
I’ve realized that, for now, my number one goal [...]
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Posted in Ad Friday, Advertising on Dec 7th, 2007
This really sucks, especially since I’m coming off of such a high from my vacation, but I’m going to have to either delay or postpone this week’s Ad Friday. I’ll try to get something up early next week to keep the once-a-week schedule going.
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It is my pleasure to present this guest post from Toad over at The Toad Stool, a great advertising site. He has been kind enough in the past to give me some feedback on some of my ads on Ad Friday(s). He’s been kind enough (again) to share his expertise with those of us trying [...]
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Posted in Ad Friday, Advertising on Nov 23rd, 2007
I want to thank everyone who has posted comments for Ad Fridays in the past and for those who will in the future. I can’t stress how important it is to get some feedback on these ads. Without it I’ll just twiddle my thumbs around and not really now if I’m headed in the right [...]
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Posted in Ad Friday, Advertising, Copywriting on Nov 9th, 2007
Product: Netflix
Medium: Print
Campaign Tag Line: Instant Gratification without the Guilt
Ok, working on this campaign has got me thinking about the purpose/usefulness of Ad Fridays. I think it’s good because it gives me a weekly deadline to get work done and hopefully some feedback too. But I think earlier I was putting too much pressure [...]
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Posted in Advertising on Nov 8th, 2007
Here is a good bit of reading that’s got me in an ad-y mood. This guy David Droga is a legend in the ad world and the PDF of this interview is a great read. From said interview:
“But you gotta trust your gut. Most people don’t trust their gut and that’s what’s killing our industry [...]
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How is it done? Blasted if I know (I’ve been watching English/Australian ads so pardon the accent writing), I don’t work at an agency. Not yet, anyway.
But as I’ve been working on the idea part of my portfolio (the actual graphics of it are another story), I’ve discovered a few things that I now go [...]
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