How is it done? Blasted if I know (I’ve been watching English/Australian ads so pardon the accent writing), I don’t work at an agency. Not yet, anyway.
But as I’ve been working on the idea part of my portfolio (the actual graphics of it are another story), I’ve discovered a few things that I now go [...]
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Yes, it may not look it, but the three ideas worlds this blog is supposed to cover are writing, finance, and copywriting/advertising.
Other than Ad Fridays, I really haven’t put enough work into posting Ad related stuff, so now that will change. I guess I’ve been compartmentalizing my ad work and leaving it in my Portfolio [...]
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Posted in Ad Friday, Advertising on Nov 2nd, 2007
It’s time for the second edition of Ad Friday.
Thanks to everyone who commented or emailed about last week’s edition, I really appreciate it. As a great tie in to this week, I attended a networking event last night hosted by my school called “Networking in Advertising and Marketing.”
It was more about Marketing and none of [...]
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Posted in Advertising on Nov 1st, 2007
Check out this story of a young guy who made an Apple ad just for kicks and it got back to Apple. They were impressed and gave him a call, told him they wanted to talk to him about redoing it with better production values and that they would use it, actually air it.
You can [...]
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Posted in Ad Friday, Advertising on Oct 25th, 2007
Here is what I’m thinking will help keep me working on my advertising portfolio: a weekly posting of an ad I’ve come up with. Maybe even two different campaigns for the same product and then I’ll have readers pick which one they like best.
We’ll call it “Ad Friday.”
If I churn out one ad a [...]
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Posted in Advertising on Oct 17th, 2007
Here is a nice article in the New York Times about how companies like Nike are getting their customers to come to them instead of trying to interrupt people’s lives to get their attention.
It’s high time marketers realized that, if you take a little time and do something more creative, more customer-centric, it will pay [...]
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Posted in Advertising, Copywriting on Oct 17th, 2007
To sum it up, for the past year I’ve been trying to break into advertising as a copywriter.
All you need is one thing: a portfolio.
Do I have one yet? Sort of.
Is it any good? Not really.
Why isn’t it any good after a full year? I know, I know. A year ago when I [...]
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