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Tag Archive 'building your portfolio'

Tips from Hey Whipple, Squeeze This, part II

Posted in Advertising, Copywriting, Tips on Dec 20th, 2007

More insights from one of the best books on breaking into the industry and ad creation. Click here for part one.

Stay in touch with the real world. By this he means you should watch all the movies and TV shows that are popular since that is what your “targets” are watching. “It’s called keeping your [...]

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Tips from Hey Whipple, Squeeze This

Posted in Advertising, Copywriting, Tips on Dec 19th, 2007

So after re-reading Pick Me, I decided to go back to another classic: Hey Whipple, Squeeze This, by Luke Sullivan. This one is also a great read and I had forgotten that so much of it was a how-to on breaking into the industry and general ad creation.
So rather than review it, I’ve decided to [...]

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