You spend more when you’re sad
Posted in Happiness on Feb 12th, 2008
A recent study shows that people are willing to spend more on a given product when they are sad and focused on themselves. From the study:
Sadness leads people to become more focused on themselves, causing the person to feel that they and their possessions are worth little. That feeling increases willingness to pay more—presumably to [...]
Open an ING account and get a $25 bonus!
Who Killed the Electric Car?
