The Two Ways of Making More Money


By Carlos Portocarrero

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If you want to make more money there are basically two ways to do it:

a) make more money by getting a raise or getting a new job

b) make money by starting your own small business

If you’re not interested in starting your own freelance business or side project that can generate some money, then stay tuned for my Making More Money guide. It will lay out a step-by-step map of the tactics you can use to get a raise or get a new job that pays you more money. I hope to have this ready by August and if there’s anything you’d like to see in the guide, leave a comment on this post or email me.

For those of you that are looking to start your own side project, I’d like to share my experience with Chris Guillebeau’s Empire Building Kit.

Who is Chris Guillebeau? He’s a guy that has set a goal of visiting every country in the world, he has a sweet blog called The Art of Non-Conformity, and he’s been creating side businesses for a long time. I first heard of him when I read his Brief Guide of World Domination, which has great content and an impressive design.

Empire Building Kit

What is the Empire Building Kit? It’s a kit filled with PDFs, videos, webinars, and some extras that are going to teach you everything you need to know to start your own freelance business and make money on the side. Chris sums it up way better than I can:

Build a Meaningful Lifestyle Business in One Year by Doing One Thing Every Day.

I bought Chris’ Empire Building Kit about a month ago and I have to say this: the information inside is well worth what he’s charging. Not only that, he focuses on that “meaningful” word a lot. This isn’t just about money—it’s about freedom doing something that is worth more than just cash. I want to highlight two of my favorite parts of the kit:

  1. The case studies
  2. The daily emails

Case Studies: There’s that old cliché about learning about the past so you don’t make the same mistakes in the future. Well, that’s what case studies are all about. Chris includes over 15 case studies that cover all kinds of start-up ideas that are currently making great money. From the predictable (web design) to the “you can make money doing that???” (murder-mystery hosting…yup I’m not kidding).

The variety is awesome because you can take a little bit from each one and eventually build up what you need to do (and what NOT to do) for the freelance business you want to start on the side. There are no bad ideas—one case study shows how the Raw Foods Witch turned her passion into a business. So if you thought that idea of teaching people how to telepathically communicate with their cats was stupid…think again.

If someone out there is willing to pay you for it, it’s not a dumb idea—it’s creative.

Daily Emails: The course has TONS of content. It’s almost too much when you see the list of stuff that’s included (this is for the premium version, which is what I bought):

  • 15+ case studies
  • 7 video interviews
  • 365-day series of tasks
  • 43-step launch checklist
  • Behind-the-scenes module
  • Bonus videos

But what Chris did is brilliant—he chopped it all up into a daily guide where you tackle one concrete thing each day. Every day, you’ll get an email that will focus on one very specific concept. This does two things:

a) It keeps you from getting overwhelmed and makes you focus on each element of the course

b) It serves as a reminder to work at it every day—the same way Poets & Writers reminds me every month to keep on writing

Who Should Buy This? If you want to make some quick money without doing too much work, then you should pass on the Empire Building Kit—it’s not for you. But if you want to create a meaningful side business and learn a thing or two about strategy, marketing, and creating value, then this is what you want.

Cost: Shelling out $249 or $449 is tough. I’m as cheap as they come, so I didn’t come around right away. I liked everything I read about the Empire Building Kit, but the money was a big hurdle for me. So what I did was I bought Chris’ Unconventional Guide to Working for Yourself (which was $79 and I reviewed here). It made me a lot more comfortable with the quality of product that Chris puts out. After that, I was ready to take the next step.

BONUS #1: Chris has sold the Empire Building Kit twice before, and both times he only opened it up for 24 hours. This time he is opening it up for good. But to entice people to buy it today, he is giving away a 60-page guide called Backyard Biz Profits (which he’ll later sell for $50) to everyone who buys the Kit today. It’s all about
combining online marketing with local businesses.

BONUS#2: Everyone that buys either of the Empire Building Kit versions will get a free web-analytics assessment. I’ll take a look at your site and assess what metrics you should be paying attention to and tracking based on your goals.

If you currently have a site, perfect. If you don’t, you can use it once you start to build it out later on. Why should you care about web analytics? Because web analytics is cool and because it can make you smarter. Check out my site, Applied Analytics, to read more about how learning this stuff can make you and your site smarter. Just forward me your receipt and we’ll work together on figuring out what your analytics needs are.

That’s It

By the way, if you click on any of the links in this post and you buy something, Chris will kick back some of that money to me. It’s called an affiliate link and it shows you how much Chris appreciates other people promoting his products. And trust me, this is an easy product to put my stamp of approval on—it’s pretty sweet.

If you aren’t interested in putting the time into starting something like this, stay tuned. My Making Money Guide is aimed at all of you that feel like you’re not being paid what you’re worth and want some help to get what you’re worth.


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