Tips from Pick Me: Breaking into Advertising and Staying There
- “When working on an assignment, try to expose the deepest, most surprising, human truths associated with that product.”
- The Brain Dump: “Start each day by filling three pages with whatever words come to mind. The intent is to get rid of all the mental garbage that builds up and interferes with the creative process.” I know for a fact that this one works. I once wrote a page of crap for a story, threw it away, and then proceeded to write one that ended up winning an award. Only after the crap was out of the way. This is creativity and it most definitely applies to ads too.
December 17th, 2007 at 12:35 pm
[...] finished re-reading this incredibly useful and helpful book and so I decided to highlight some more good quotes and tips that I found especially [...]
January 3rd, 2008 at 7:02 am
[...] finished re-reading this incredibly useful and helpful book and so I decided to highlight some more good quotes and tips that I found especially [...]